Forget the
Director's Cut--Now Presenting ''Jason's Cut'' (or, I'm Building Websites
Today, but I Really Want to Direct)
by Jason McCabe Calacanis editor@siliconalleyreporter.com
www.SiliconAlleydAily.com
Images:Fintan Friel
info@anyminutenow.com
www.anyminutenow.com
I recently downloaded the trailer for Star Wars Episode II with great
enthusiasm. I was one of the fanatics who went to see Star Wars at
11 A.M. the day it opened, and when the trailer for Episode I was
released, I painfully tried over and over again to download it from
George Lucas' over-burdened Web-servers. Yes, I'm a freak.
To my mind, Lucas is a genius despite the flaws in Episode I (no plot,
no interesting characters beyond Darth Maul, who had less than five
lines--what were you thinking, George?). Lucas is one of those rare
traditional-media types who doesn't try and stop a wave--he surfs
it. In truth, he's a radical guy despite the fact that he's GEORGE
LUCAS. He constantly pushes the movie business to adopt technological
advances (i.e., only showing Star Wars in state-of-the-art theaters,
pushing the boundaries of special effects, etc.).
So, back to the
Episode II trailer: As the trailer opens up with the "dum, da da dum...
" of the 20th Century Fox splash screen, I feel the same excitement
I've felt ever since seeing the original Star Wars in a drive-in theater
more than 20 years ago. The magical green LucasArts logo twinkles as
the signature John Williams score kicks in.
A sweeping flyby of the desert, Tattoine, cuts to an equally sweeping
flyby of the lush planet Naboo. Then the narrative begins: "Every general
leads in battle... " Obi-Wan turns and faces the screen.
"Every queen discovers her destiny... " Queen Amidala turns and faces
the screen.
The music starts to reach a crescendo. "Every boy becomes a man... "
BANG! There he is, Anakin Skywalker (a.k.a Darth Vader), played by Hayden
Christensen. An army of Jedi run across a field waving light sabers,
their colorful weapons glowing as they roar into battle... Awesome!
I can't wait to see this film!
L.A. Law's Jimmy Smits, plus Gabriel Byrne and my personal favorite
Christopher Walken, make their Star Wars debuts in the trailer as well.
Hey! Wait a second. Christopher Walken himself said he's not in the
new Star Wars movie--that his involvement was never anything more than
a rumor started by fans. What gives?
What gives is that this trailer, which looks as professional as any
movie trailer I've seen, was not made by George Lucas. It's the creation
of a rabid fan who just couldn't wait any longer.
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If our commercial systems and our government can't effectively combat
theft of copyrighted material, how on earth are they going to deal with
people kidnapping it and holding it hostage?
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The
trailer has been built, it turns out, from clips from the original
movies, scenes from movies the new Star Wars actors have been in previously,
and some computer generated glue. The creator put Walken in the trailer
based on the rumors that he was being considered for a part. Cool.
The trailer got me thinking about Star Trek and The X-Files, and how
those franchises fought to shut down multimedia-enhanced fan websites
and (in Star Trek's case) fan artwork and fiction sites. "How dare
you use our intellectual property without our permission!" was the
tone of the cease-and-desist letters.
If you're upset with the idea of a fan writing a story based on your
characters, how do you like the idea of some clever kid producing
an entire episode or movie?
In the not-so-distant future: Some empowered fan feels let down by
the length of X-Men, so she adds 20 minutes of character development
and changes the ending. We're only a couple of years away from this
happening. Heck, we're only a couple of years away from fans making
their own films based on say, Wolverine, the greatest of all X-Men.
If those in the entertainment industry have a hard time embracing
the Grateful Dead theory of generating revenue (that is, give away
the music as a promotional tool and make it back on the concerts,
merchandising, and eventually legit CD sales), how do you think they'll
respond to people creating serious derivative works based on their
intellectual property?
In a sense, the industry has gotten off easy with Napster and Scour;
it should be thankful that some clever programmer hasn't created a
piece of software enabling kids to create their own Eminem tracks.
If I could create a program that let kids type in their own lyrics
and have Eminem, Snoop, or Dre (or even some combination of those
artists) sing them, how much could I charge for it?
A new set of issues is on the horizon, and it's much more complicated
than the outright theft of intellectual property. If our commercial
systems and our government can't effectively combat theft of copyrighted
material, how on earth are they going to deal with people kidnapping
it and holding it hostage? Not well, I can tell you that.
However, as with all changes, you can fight progress or you can ride
it. Some clever creator and/or businessperson will realize the bankability
of empowered consumers by building the framework of a story, filled
with interesting characters and environments, and letting the fans
take over from there.
There is a reason why George Lucas hasn't sent army of lawyers to
attack TheForce.net for posting the Episode II fan trailer. He gets
it. He always did. (I hope his lawyers don't see this and convince
him otherwise).
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